Security & Privacy

We value the privacy of our customers. As Information Technology and Information Security professionals, we know how important it is to protect our customers private data.

Last Updte: March 13, 2020



Service means any website or application operated by Consumer Affinity, Inc.

Personal Data

Information about an individual who can be identified due to the use of our products or services.

Usage Data

Data collected automatically by using our products and services or marketing resources.


Cookies are small files stored on your device used to identify you.

Data Controller

The person who owns and makes decisions about the data we possess. We are a Data Controller of our customers' data.

Data Processors or Service Providers

Any person who processes data or provides services on behalf of the Data Controller.

Data Subject or User

Any person who is using our products or services and is the subject of personal data.

Information Collection and Use Types of Data Collected

Personal Data

While using our products and services, we may ask you to provide us personally identifiable information that can be used to contact or identify you. Personal data may include names, contact details, cookies, and usage data. We may use your personal data to send marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications.

Usage Data

We may collect information that your browser or mobile device sends. This data may include your computer’s IP address, browser or device type, and version, and details about our web pages that you visit.

Location Data

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features as well as improve and customize our service. You can enable or disable location services in your settings.

Tracking Cookies

Cookies are small files containing an anonymous identifier used to track activity on our services. Cookies are sent to your browser from a website and stored on your device. Examples inlcude session, preference, and security cookies. You can instruct your browser to refuse cookies but if you do not accept them, parts of our service may be unavailable.

Use Of Data

Consumer Affinity, Inc. uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Basis for Processing Personal Data under GDPR

If you are from the European Economic Area (EEA), Consumer Affinity’s legal basis for collecting and using personal information under the General Data Protection Regulation (GDPR) depends on the data we collect and the context in which we collect it. Consumer Affinity, Inc. may process your personal data because:
  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • For payment processing purposes
  • To comply with the law

Retention of Data

Consumer Affinity, Inc. will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. Consumer Affinity, Inc. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Consumer Affinity, Inc. will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Legal Requirements

Consumer Affinity, Inc. may disclose your Personal Data in the good faith belief that such action is necessary to:
  • To comply with a legal obligation
  • To protect and defend the rights or property of Consumer Affinity, Inc.
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us. There are no security measures that are 100% secure. There are complex and inherent flaws in the transmission, storage, and protection of personal data. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

Your Data Protection Rights under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Consumer Affinity, Inc. aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data. If you wish to be informed about the data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights: The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request the deletion of your data directly in our applications. If you are unable to perform these actions yourself, please contact us to assist you. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. The right to object. You have the right to object to our processing of your Personal Data. The right of restriction. You have the right to request that we restrict the processing of your personal information. The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format. The right to withdraw consent. You also have the right to withdraw your consent at any time where Consumer Affinity, Inc. relied on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service. Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page

Behavioral Remarketing

Consumer Affinity, Inc. uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page.

Google also recommends installing the Google Analytics Opt-out Browser Add-on – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page.

Bing Ads Remarketing

Bing Ads remarketing service is provided by Microsoft Inc.

You can opt-out of Bing Ads interest-based ads by following their instructions.

You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page.


Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page.

To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook.

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy


We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information. The payment processors we work with are limited to Square. Please find their Privacy Policy for your review should you need it.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites, or services.

Children’s Privacy

Our products and service do not address people under the age of 18 (“children”). However, given the nature of the Internet and various app stores, it’s entirely possible that our apps could be installed and used by children. We do not knowingly collect personally identifiable information of children. If you are a parent or guardian and you are aware that your child has provided us with personal data and you want it removed, please contact us.

Changes to This Policy

We may update our policies from time to time. We will notify you of any changes by posting the updates to this page. You are advised to review our policies periodically for changes. Changes to our policies are effective when they are posted here and the effective date updated.

Recent Blog Posts